I help startups and established brands tell better stories through thoughtful, strategic design.
Complete brand system for a Series A fintech startup — logo, typography, colour palette, and design tokens.
Website redesign for a 3-venue hospitality group. 40% increase in online reservations post-launch.
Patient-facing app design for a telehealth platform. End-to-end UX research, wireframes, and high-fidelity prototype.
Sport brand identity for an Australian running gear startup. Bold, energetic, and built for athletes.
Property group website with interactive suburb maps, listing integration, and a modern editorial aesthetic.
Mobile app design for a social gifting platform. Onboarding flow, home feed, and checkout experience.
End-to-end design across brand, digital, and product.
Logo, visual system, typography, colour palette. Everything you need to show up consistently.
High-converting, beautifully crafted websites. Strategy, UX, and pixel-perfect visual design.
App interfaces and digital product design. Research-led, user-tested, developer-ready.
Brand positioning, creative direction, and design audits. For brands that want to level up.
I'm a designer with 8+ years of experience working with startups, scale-ups, and global brands. My work sits at the intersection of strategy, brand, and product.
Before going independent, I led design teams at agencies in Melbourne and London. Now I work directly with founders and heads of product who want design that drives real results — not just looks good.
Alex completely transformed how we present our brand. The work is exceptional — strategic, beautiful, and delivered on time. We've received so many compliments.
Best design investment we made. Alex understood our vision immediately and pushed it further than we imagined. The brand has opened doors for us.
Incredible UX thinking combined with stunning visual design. The app Alex designed has a 4.8-star rating. Speaks for itself.
Tell me what you're working on. I'll get back to you within 24 hours.
Currently taking on new projects. Earliest start: next month.